Web Design | Branding
Form & Fungtion
Overview
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As an e-commerce brand specializing in premium mushroom microdosing products, Form & Fungtion needed a fresh look to better connect with their audience. The goal was to transform their existing presence into a polished, premium identity that feels cohesive and intentional across the entire customer journey.
My Role
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After establishing the project’s direction through a design brief, I developed two strategic moodboards and a series of high-fidelity website mockups using Adobe Creative Cloud.
To initiate the creative process, I created 2 different moodboards that explored photography styles and color palettes, drawing direct inspiration from the shapes and earthiness of mushrooms.
To initiate the creative process, I created 2 different moodboards that explored photography styles and color palettes, drawing direct inspiration from the shapes and earthiness of mushrooms.
