ReBranding | Identity
CloudMind
Overview
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CloudMind provides personalized AI companions to help reduce loneliness. Their initial target use case is eldercare, particularly for those grappling with memory loss. The client was seeking to redesign their logo and rebrand their existing documents and collateral.
My Role
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My process began with creating initial moodboards to help the client visualize potential creative paths. Once the direction was set, I rebranded the logo and developed a suite of branded materials including business cards and PowerPoint templates to give them a polished, unified presence in their day-to-day business.
3 different moodboards were created in the initial phase of design concept creation to get a feel of what style, look and feel the client gravitated towards.
PowerPoint presentation templates were designed as part of the rebrand.
PowerPoint presentation templates were designed as part of the re-design.
